Designing for yourself has to be the hardest challenge of all. There’s no “client”; you can do anything!
In the end, restraint was the key word to telling the story of Emily and Rex’s wine. A passionate hobby that produces a surprisingly popular wine only needed a simple web page, with a single call to action, and even that didn’t need to be in your face.
Sometimes subtle, like the flavours in an aged wine, wins the day.