Shopping sites can often be busy to look at as they are showing a range of products all at once. The result can be daunting for the user. Our experience is that people love to be pointed in a direction when they arrive at a new site.

One of our programmers came across this site (you can tell it didn't come from a designer), which does an effective job of showing all the products it offers. The animation entertains you enough to get you watching to see what happens, and at the same time you're being exposed to their whole range of products. Silly, perhaps. Cheesy, definitely! But clever and interesting, absolutely.