As a greenie designing online environments I like to create experiences which complement the user’s ecosystem.

With a pinch of Celtic Sea Salt I call this "Triple Bottom Line Usertarianism". In summary - the online experiences we design ultimately become part of a users environment... so as designers we're kind of environmentalists... so we need to practice environmentalism (for users!).

Already I have declared War on Pop-Up Pollution and campaigned for Environmentally Friendlier Pop-ups.

Now I’m gradually working towards designing for the Elimination of Mice (so in future my kids can just wink, shout or wave their hands around to do neat stuff online).

I have a background in writing, television, radio, music and have been working with online media since the early 90s.

My focus is ‘experience design’, which encapsulates user research, interaction design and information architecture.