I am passionate about connecting with the people we communicate to; nothing gives me a greater thrill than to hear someone say "wow" when they interact with our work.

I have a background in Television (production, management and commissioning TV programmes) and have been focussed solely on interactivity since early 1994 when we founded this company.

My experience is in guiding the user experience, across a range of work from advertising, storytelling, information, discovery, marketing and pure entertainment.

I have lead many award-winning projects and worked with a variety of clients and audiences. My involvement tends to be at a strategic level, and internally I challenge our teams to create innovative, exciting work.